What GEO is and why your business needs it now

GEO (Generative Engine Optimization) is a set of practices that helps generative search engines and AI assistants understand your brand and its offering.

While traditional SEO aims to rank pages in Google's results, GEO organises your company's content so it is easier to find and understand in AI-generated answers — with no guarantee of citation, which depends on each platform.

In practice, this means factual, well-structured content, structured data (JSON-LD), clear authority signals and a consistent presence across trusted sources.

Companies that start now build an advantage that is hard to catch up with once search behaviour has fully changed.